#strategy

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the gift of letting things go

Well, this is awkward. I’m wondering, is it inappropriate to make a post after abandoning a blog for over a year? Would I be a complete...

15 realities after the start-up honeymoon

Starting a business is hard. The experience is different for everyone and, for many, the realities of post-start-up honeymoon hit quicker...

4 mandatory habits on the road to business BEAST MODE

My knee was killing me. I tried everything: rest, ice, compression, elevation, sports-physio, Google/YouTube research, etc. Despite...

CRYING OVER SPILLED MILK: when to ignore clients and competition

We had spent about 3 full-day sessions trying to map out the competition. In light of a recent loss of one of our most prominent (and...

SANTA'S GOT A BRAND NEW BUSINESS MODEL

With the year winding down and our spirits being lifted by the joys of the festive season, there is no better time to reflect on the...

MARKETING IS DEAD.

Marketing, as it was intended, is dead. A bold statement, indeed, but one worth the attention it seeks. What happened to marketing? When...

BEST STRATEGY ADVICE EVER.

Brevity. When getting a point across, get to the point. #marketing #strategy #brevity

BREATHING THROUGH THE MARKETING AVALANCHE

You certainly don’t have to look far to find advice. With the rapid deployment of content and the ever-present opinions on social media,...

MORE TALK, LESS ACTION.

Thinking. Remember that? Things like: “how many tunnels should I build in my snow fort to allow for the quickest getaway?” or “what if I...