Marketing, as it was intended, is dead. A bold statement, indeed, but one worth the attention it seeks. What happened to marketing? When did it become solely about likes, shares, views and impressions? When did it become interchangeable with graphic design, fine arts creativity, casual freelancing and anti-corporate philosophical idioms? Yes, the above line of questioning may come across as abrupt, conservative, ‘old-school’ and perhaps even harsh. The truth is, however, that

Brevity. When getting a point across, get to the point. #marketing #strategy #brevity

You certainly don’t have to look far to find advice. With the rapid deployment of content and the ever-present opinions on social media, one would think that developing a winning marketing strategy and architecting the perfect brand would be as easy as downloading a template and filling in the blanks. Therein lays the problem. With such a vast array of e-books, white papers, blogs, articles, how-to videos, websites, etc., now readily available (for free!), it has become next