MARKETING IS DEAD.
Marketing, as it was intended, is dead. A bold statement, indeed, but one worth the attention it seeks. What happened to marketing? When did it become solely about likes, shares, views and impressions? When did it become interchangeable with graphic design, fine arts creativity, casual freelancing and anti-corporate philosophical idioms? Yes, the above line of questioning may come across as abrupt, conservative, ‘old-school’ and perhaps even harsh. The truth is, however, that