CRYING OVER SPILLED MILK: when to ignore clients and competitionWe had spent about 3 full-day sessions trying to map out the competition. In light of a recent loss of one of our most prominent (and...
RedFlag #2: YOU'RE BORING (5 tips for selling a common service)You don't sell stainless steel kitchen bowls. Over the years, I have been privy to many sales masterminds, literature, strategies and...
RedFlag #1: THE DATED WALLPAPERWe all take great pride in our homes. As our most valuable asset, we ensure that our homes are kept in pristine condition—even if it...
