Starting a business is hard. The experience is different for everyone and, for many, the realities of post-start-up honeymoon hit quicker than for others. After a year of preliminary research and development, I launched matlen just over 2 years ago. I am not a raging success (yet). I have not struck it rich (unlikely). I am not featured in a major business publication as one of the great minds of our generation (never). I am, however, the common business owner — the regular,