matlen: strategy & business model innovation

the gift of letting things go

Well, this is awkward. I’m wondering, is it inappropriate to make a post after abandoning a blog for over a year? Would I be a complete...

Starting a business is hard. The experience is different for everyone and, for many, the realities of post-start-up honeymoon hit quicker...

My knee was killing me. I tried everything: rest, ice, compression, elevation, sports-physio, Google/YouTube research, etc. Despite...

We had spent about 3 full-day sessions trying to map out the competition. In light of a recent loss of one of our most prominent (and...

With the year winding down and our spirits being lifted by the joys of the festive season, there is no better time to reflect on the...

You don't sell stainless steel kitchen bowls. Over the years, I have been privy to many sales masterminds, literature, strategies and...

We all take great pride in our homes. As our most valuable asset, we ensure that our homes are kept in pristine condition—even if it...

The 30 second elevator ride with only you and the company CEO. The networking event at which you know absolutely nobody. Getting grilled...

Marketing, as it was intended, is dead. A bold statement, indeed, but one worth the attention it seeks. What happened to marketing? When...

Brevity. When getting a point across, get to the point. #marketing #strategy #brevity