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Reality, meet reverie.

Strategy and business (re)modeling for Atlantic Canadian business.

ways we help

strategic planning

architect your strategy using our 'what-if' approach to creating relevant value and building resilient business models.



explore new avenues for your company/association by leveraging valuable, inter-industry insight.



engage your team, table challenges, and explore big-picture ideas,  using our pragmatic session format.

Image by Guilherme Stecanella

It pays to be curious.

It costs to be complacent.

This is why we're here. We help companies to manifest evolving strategy built upon well-designed business models, relevant value, and sound prioritization; a visual map to help direct your company.


strategic planning

At matlen, we don't believe in the theatre of traditional "strategy offsites" — it is impossible to develop true strategy in a day or two. Our process involves brief, structured, private, 'strategy sessions' over a period of time, so that you and your team can reflect on the strategic implications between sessions and consider how it will impact 'real life', when enacted.


The process culminates in the production of highly visual, customized, professional, and prescriptive guides for strategic direction.  Pure, actionable strategy, no artificial pipe dreams.


consulting + facilitation

Your time is precious, valuable, and scarce — which is why investing the proper resources into actual priorities is vital.


Matlen helps you to find clarity. Whether it is a single consult or series of pre-scheduled consultations; whiteboarding new ideas and solutions to ease the leader/owner/team mindset is the, absolute, core purpose of our practice.

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Mark Innes,


Matlen helped us create a plan for continued growth and success for our 97 year old company.  Matt’s preparation, process and follow up were superb and his investment in our success really set him apart from many of the other consultants I’ve worked with in my career.  I highly recommend Matlen if you are looking for help in creating a real step by step plan that will take your business to the next level.


Dr. E. A. Wilson,



Working with Matlen, I learned to work smarter, not harder, and nearly doubled part of my private business income within one year.


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Jane Davies,

Executive Director

Matlen's approach is very practical, efficient, and well thought out. The result was a thorough and focused path for success. We couldn't be any happier with both the process and the outcome.

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